Innovatiepunt KAAP

The challenge

Innovatiepunt KAAP was in an early stage and its primary need was to build strong brand awareness. The goal was to make the right regional entrepreneurs and audiences familiar with the brand, guide them to the website and give them a tangible sense of what actually happens within KAAP and what is possible there.

What Agensea did

We developed and rolled out a strategic awareness and consideration campaign across Meta and LinkedIn. Through deliberate targeting and inspiring, authentic content, we made the abstract idea of 'innovation' tangible and appealing to entrepreneurs in Zeeland.

Result

A strong launch of the KAAP brand. More entrepreneurs in the region now find their way to the innovation hub more easily and are quicker to see the potential of the network.